The Strategic Plan Executive Summary

Commercial Director

On 3 November 2021, I was appointed Commercial Director of Kenya Premier League Limited (the “KPL”)

The appointment was a great honour for me because I remember as far back as 2009, when Harambee stars were ranked 68 (by FIFA), KPL was a respectable brand ambassador for Kenya Sports across the continent of Africa; I was especially impressed by the professionalism, passion and dedication of the players, managers, referees, fans and press who all demonstrated a genuine love and passion for the game.

Unfortunately, Football in Kenya has seen a decline since 2017 and especially over the past 24 months; we have witnessed how Covid-19 has made business difficult for KPL, its Member Clubs, the Players and the Fans. For many, Football provides escapism and enjoyment during hard times. The game empowers young people by promoting health, well-being and the power of teamwork;


A well-run League has well run Clubs that’s why this strategic plan (as outlined in this document) puts forward Four Key Objectives to lay the foundations for football business to grow and develop. Our Member Clubs will be guided on the best business models to attract capital (and strategic) investment partners from private sector to build and operate the necessary football infrastructure, talent, organization and management of professional Football Clubs.


Our goal is to build the best stage that hosts the most competitive and compelling matches on the continent of Africa. A strong reputation and clear brand identity vital to enable us to achieve this objective. It is the responsibility of KPL and its Member Clubs to make sure we have a clear brand structure and narrative so that the integrity of the game is kept at the highest standard. This will increase the trust and confidence placed in us by the Fans, Sponsors and other Stakeholders.

We will work to empower our Member Clubs to play a bigger role in their Communities; such as job creation, youth development and training so more young people can gain work opportunities in Professional Football and Sports. This will build the best structures to deliver a continuous supply of talent for the Professional Game (Member Clubs) and National Game (Harambee Stars).

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